Physical Therapy Marketing

Is there any REAL Information out there?

Physical therapy marketing is another passion of mine. In a world where corporate physical therapy and POP clinics are driving quality minded physical therapy practices out of business, it seems to me that marketing our practices is the one core skill that will make the difference between clinics that thrive in the coming years and those that disappear.

Despite this, we’re being bombarded with a bunch of marketing tactics packaged up to make us scared or buy someone else’s “solution” without really understanding how the alternatives fit together for our practice.

And there’s precious little actual information out there, but here’s a link to an article that actually gives some substantive information about the internet and physical therapy marketing.

Check it out and let me know what you think. Does this kind of information matter? Does it help you market your physical therapy practice more effectively?